Semester 2, 2017

Consumer Behaviour - Complete Notes (Pre & After Mid-Sem)

47 pages

15,577 words



Complete Notes (Pre & After Mid-Sem) gives students a great chance to understand the content necessary not only to ace the FINAL EXAM/ASSIGNMENT, but also a greater appreciation to the role of marketing and the interaction of consumers/marketers behaviour in the business world.

All key points are labelled in subheadings, which emphasises the key points discussed in each lecture!

Good luck fellas!