Marketing Management Summary
Subject notes for UniMelb MKTG90004
This is a summary of Marketing Management week 1-12. There is no week 12 due to reviewing week.
Week 1 - What is Marketing
Week 2 - Marketing Plans
Week 3 - Marketing Research
Week 4 - Segmenting, Targeting and Positioning
Week 5 - Consumer Behaviour
Week 6 - Product and Brand Decisions
Week 7 - Distribution Decisions
Week 8 - Pricing Strategies
Week 9 - Communications Strategies
Week 10 - Marketing Metrics
Week 11 - Marketing Ethics
This note is based on the lecture and reading of Semester 2, 2017. Also, it includes some extra information.
This material is ready for the open-book exam.
Very useful and contains explanations for certain aspects.
Semester 2, 2017