Marketing Management Summary

Description

This is a summary of Marketing Management week 1-12. There is no week 12 due to reviewing week. Week 1 - What is Marketing Week 2 - Marketing Plans Week 3 - Marketing Research Week 4 - Segmenting, Targeting and Positioning Week 5 - Consumer Behaviour Week 6 - Product and Brand Decisions Week 7 - Distribution Decisions Week 8 - Pricing Strategies Week 9 - Communications Strategies Week 10 - Marketing Metrics Week 11 - Marketing Ethics This note is based on the lecture and reading of Semester 2, 2017. Also, it includes some extra information. This material is ready for the open-book exam. Very useful and contains explanations for certain aspects.