Description

This is a summary of Brand Management week 1-12. There is no week 9 due to War Games.
Week 1 - Introduction to Retailing
Week 2 - Retail Channels
Week 3 - Developing Retail Strategy
Week 4 - Developing Retail Strategy
Week 5 - Retail Positioning/ Retail Branding/ Brand Communication & Equity
Week 6 - Merchandising & Buying
Week 7 - Retail Pricing
Week 8 - Retail Location & Store Environment
Week 10 - From CRM to Big Data
Week 11 - Retail Supply Chains/ Retail & Society (Ethics)

This note is based onx the lecture and reading of Semester 1, 2018. Also, it includes some extra information.

This material is ready for the exam.
Very useful and contains explanations for certain aspects.


MBS

2018


61 pages

15,010 words

$54.00

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Author

Pirada

Campus

UniMelb, Parkville

Member since

July 2017