Neuromarketing Summary

Description

This is a summary of Neuromarketing week 1-11. There is no week 12 due to reviewing week. Week 1 - Introduction to Neuromarketing Week 2 - Core Neuro Concepts and Perception & Smell and Tastes Week 3 - Touch & Sound Week 4 - Visual Perception & Attention Week 5 - Emotion Week 6 - Learning and Memory Week 7 - Neuroimaging in Business Week 8 - Psychophysiological Methods Week 9 - Value & Decision I Week 10 - Value & Decision II Week 11 - Neuromarketing Ethics This note is based on the lecture and reading of Semester 1, 2018. Also, it includes some extra information in the class. This material is ready for the exam. Very useful and contains explanations for certain aspects.