Subject notes for MBS MKTG90033
This is a summary of Neuromarketing week 1-11. There is no week 12 due to reviewing week.
Week 1 - Introduction to Neuromarketing
Week 2 - Core Neuro Concepts and Perception & Smell and Tastes
Week 3 - Touch & Sound
Week 4 - Visual Perception & Attention
Week 5 - Emotion
Week 6 - Learning and Memory
Week 7 - Neuroimaging in Business
Week 8 - Psychophysiological Methods
Week 9 - Value & Decision I
Week 10 - Value & Decision II
Week 11 - Neuromarketing Ethics
This note is based on the lecture and reading of Semester 1, 2018. Also, it includes some extra information in the class.
This material is ready for the exam.
Very useful and contains explanations for certain aspects.