MKF2131 Marketing Decision Analysis Summary Notes

Description

Organised and colour coded notes for MGF1010. Include notes from online lectures, lecture readings, tutorial readings and class discussions. Covers Topics 1-12. Definitions are outlined in blue font. Examples are outlined in purple font. Topic 1 Review of Core Concepts; Regression Analysis and Excel Topic 2 Introduction to Metrics and Models; Market Share Analysis 1 Topic 3 Market Share Analysis 2 Topic 4 Product Management 1 Topic 5 Product Management 2 Topic 6 Product Management 3 Topic 7 Communication 1 Topic 8 Communication 2 Topic 9 Profitability and Pricing Analysis 1 Topic 10 Profitability and Pricing Analysis 2 Topic 11 Profitability and Pricing Analysis 3 Topic 12 Marketing and Finance