MKF2111 Buyer Behaviour Summary Notes *Colour Coded*

Description

Organised and colour coded notes for MKF2111 (Buyer Behaviour). Include notes from online lectures, lecture readings, tutorial readings and class discussions. Definitions are outlined in blue font. Examples are outlined in purple font. Topic 1: Introduction to Buyer Behaviour Topic 2: Motivation, Ability and Opportunity Topic 3: Exposure, Attention and Perception Topic 4: Knowledge and Understanding Topic 5: Knowledge and Understanding, Memory Topic 6: Attitudes Topic 7: Problem Recognition and Information Search; Judgement and Decision Making Topic 8: Judgement and Decision Making Topic 9: Judgement and Decision Making; Post-Decisional Process Topic 10: Consumer Culture: Diversity, Social Class and Household Influences Topic 11: Consumer Culture: Psychographics and Social Influences Topic 12: Innovation; Ethics and Social Responsibility