Digital Marketing Summary

Description

This is a summary of Digital Marketing week 1-11. There is no week 9 and 12 due to presentation and reviewing week. Week 1 - Introduction Week 2 - Strategy Week 3 - Web Analysis Week 4 - SEO (Search Engine Optimisation) Week 5 - SEM (PPC) Week 6 - Web Development and Design Week 7-8 - Viral Marketing & eWOM Week 10 - Social Media (for business) Week 11 - Email Marketing/ Mobile This note is based on the lecture and reading of Semester 2, 2018. Also, it includes some extra information. Very useful and contains explanations for certain aspects.