MKTG303 Consumer Behaviour Textbook & Lecture Summaries - Textbook Replacement

Description

I completed Consumer Behaviour in 2018 and received a HD grade due to study of these notes that I made throughout the semester. Thorough and function as an alternative to buying the textbook/watching lectures. These notes combine lecture examples and textbook theory- to be your one stop shop for acing the Consumer Behaviour course work and exam. Topic List: Defining Consumer Behaviour, Mindful Consumption & Unsustainable Consumption, Needs and Motivations, Personality and Self Concept, Perception, Learning and Involvement, Ethics & Attitude Change, Decision Making, Reference Groups, Social Class, Culture,Social Change and Diffusion of Innovations, Thorough Exam Prep.