MKTG202 Marketing Research Cheat Sheet AND thorough weekly notes incl. statistics

Description

Printable exam cheat sheet is included. Thorough weekly summaries from lecture and textbook is included. A focus is on the statistical analysis, such as Bivariate, Correlation, Regression and Multivariate, as this is where the main marks from the exam and course work comes from. These notes could act as a lecture/textbook replacement. Topic List: Research Process, Problem Definition, Exploratory Research, Descriptive and Causal Research Designs, Causal Research and Sampling Issues, Sampling and Measurement, Questionnaire Design, Data Analysis- Summarising Results (graphs), Bivariate Statistical Analysis, Correlation and Regression, Multivariate Data Analysis, Exam Prep & Cheat Sheet.