Description

A substitute for the textbook. These notes are thorough and concise, easy to understand summaries from the textbook and lectures from weeks 8-12 (exam topics). I achieved an HD exam and unit mark with these notes. Topics: Price, Promotion, Distribution/channels, Services Marketing, Planning, Implementation and Evaluation, and Exam Examples.


Macq.

Semester 1, 2017


12 pages

3,351 words

$29.00

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