Description

This cheat sheet details a number of poignant hints, tips and tricks to be mindful of during the exam when answering questions. It is separated into the weekly topics and includes information on the following: - Market share analysis - Attraction models - Conjoint analysis - Bass diffusion model - Trial rate - Break even analysis - Promotions - Advertising metrics - Financial analysis (ROMI)


Monash

Semester 1, 2019


3 pages

1,122 words

$19.00

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