MKTG2004 - Consumer Behaviour Notes
Subject notes for Curtin MKTG2004
Description
These notes are combined lecture slides, notes taken during the lecture and textbook notes taken throughout the semester. Key definitions are bolded and acronyms/letters are used help to remember key blocks of information. Each chapter is started on a new page for ease of printing. Chapters covered: Week 1 - Chapter 2: Value and the Consumer Behaviour Value Framework Week 2 – Chapter 12: Decision Making Part 1 Week 3 – Chapter 13: Decision Making Part 2 Week 4 - Chapter 3: Perception Week 5 – Mid-semester test Week 6 - Chapter 4: Comprehension, Memory and Cognitive Learning Week 7 – Chapter 5: Motivation and Emotion Week 8 – Chapter 7: Attitudes and Attitude Change Week 9 – Psychophysiology & Consumer Behaviour Week 10 – Chapter 8: Group and Interpersonal Influence and Chapter 14: Consumption to Satisfaction Week 11 – Chapter 15: Beyond Consumer Relationships I received an overall mark of 89% for this unit including 33/35 and on the individual tests.
Curtin
Semester 2, 2018
70 pages
16,202 words
$29.00
9
Campus
Curtin, Bentley
Member since
November 2017