Building and Managing Brand HD (Top 3 RANK)

Description

The topics covered in the course include: 1 What is a Brand? 2 Customer-based Equity and Brand Positioning 3 Brand Resonance and Brand Value Chain 4 Brand Attitude and Attachment 5 Brand Positioning 6 Internal and External Branding 7 Brand Growth and Revitalisation 8 Brand Metrics 9 Success Brands 10 Final Exam tips This unit helps students understand the concept of brand equity and the management of brand assets by learning how to strategically create, position, develop and sustain brand equity. I performed well in this unit. There is a final exam - in which I performed very well. I received an HD with a final mark of 88. Tip: do not neglect the assignment/presentation (it is marked very harshly)