Sample questions, textbook and lecture notes - MKTG1002 Marketing Research

Description

Comprehensive notes for all key MKTG1002 content. Includes summary of lecture, summary of all relevant textbook chapters, and 36 short answer sample questions. Topics: Intro to marketing research General - frameworks Conceptual framework Philosophy Research ethics Theoretical framework Methodological framework Quantitative and qualitative Population, sampling and errors Examples of methods (fieldwork, observation and interviews) Surveys, questionnaires, attitude research Analytical framework Qualitative analysis Quantitative analysis 36 sample short-answer questions Organised logically, with each title indicating whether the content is before (1) or after (2) the mid-sem. NOTE: Questions are not used in assessments. They were made up by myself.