MKTG3600 - Comprehensive HD unit notes

Description

These comprehensive notes are all you need to succeed, particularly in the heavily theory-based mid-semester exam and final exams. Any images are my own work or credited. List of topics include: Role of strategy Marketing research, insights, metrics Insights and metrics II Positioning, archetypes (brand strategy) Insurance and innovation (brand strategy) Arts marketing (brand strategy) FMCG industry (brand strategy) Recap Agencies and creatives (execution) Media (execution) Practices in digital marketing (execution) Sales (execution) Post-launch (execution)