Sample questions, textbook and lecture notes - MKTG1002 Marketing Research
Subject notes for USYD MKTG1002
Description
Comprehensive notes for all key MKTG1002 content. Includes summary of lecture, summary of all relevant textbook chapters, and 36 short answer sample questions. Topics: Intro to marketing research General - frameworks Conceptual framework Philosophy Research ethics Theoretical framework Methodological framework Quantitative and qualitative Population, sampling and errors Examples of methods (fieldwork, observation and interviews) Surveys, questionnaires, attitude research Analytical framework Qualitative analysis Quantitative analysis 36 sample short-answer questions Organised logically, with each title indicating whether the content is before (1) or after (2) the mid-sem. NOTE: Questions are not used in assessments. They were made up by myself.
USYD
Semester 2, 2018
54 pages
14,814 words
$29.00
13
Campus
USYD, Camperdown/Darlington
Member since
February 2017
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