USYD

Semester 2, 2017


MKTG3114 High Distinction Summary Notes

21 pages

5,065 words

$39.00

9

Description

Full High Distinction course summary notes, typed with full equations and diagrams along with great explanations of concepts, including the following topics:
- Strategic elements
- New product development process
- Creative ideas
- Analytical approaches
- Concept evaluation and testing
- Full screen
- Sales forecasting
- Financial analysis
- Product protocol
- Design
- Product use testing
- Launch planning and management
- Market testing
- Public policy