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Reviews and tips for MKTG101

I did MKTG101 semester 1 2016. As I am majoring in Marketing I found the content of the course really interesting. There's a lot of content to memorise- don't leave it to the last minute to study for the end of semester exam. You must have a copy of the textbook as the lecture notes are literally taken from the textbook, in the same format. There's a heavy focus on group work as every week in tutorials you present a small aspect of your marketing plan. I really enjoyed the group work, however if you are not so fortunate to get such a cooperative group this part can be quite stressful. Overall I really enjoyed this unit. I felt like it was very practical as you create a marketing plan just like you would in the workforce. 4/5 stars.

Anonymous, Semester 1, 2016

good unit overall. Thing that pissed me off was that they wouldn't provide answers for the past papers for the exam. Quizzes are ridiculous - 20 minutes for 20 questions, always run out of time. tutes just watching presentations each week - boring.

Anonymous, Semester 1, 2016

Really give good basic understanding on daily marketing process

Anonymous, Semester 1, 2016

Tutor: Yoon. Content: Easy, the quiz answers can be found straight out of the textbook. The lecture was straight from the textbook. Exam: If you did commerce in highschool this will be extremely easy. Overall: Get a good group, don't leave things in the last minute and revise weekly! *This goes for any other unit* Goodluck ^^

Anonymous, Semester 2, 2015

I cannot stress enough that keeping up weekly is super important for this unit! It may look easy at first, but doing the quizzes will prove that unless you know the content thoroughly, you aren't going to do as well as you thought. However, if you do prepare for everything, then this subject is pretty alright.

Anonymous, Semester 2, 2015
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