Integrated Marketing Communications

Lawrence Ang

For sale by Taylor for $50

Marketing 3E

Elliott, David Waller, Sharyn Rundle-Thiele

For sale by Matthew for $40



For sale by Meg for $50

Marketing 3E

Elliott, David Waller, Sharyn Rundle-Thiele

For sale by Helene for $80

HD Marketing Fundamentals Quiz Notes

HD comprehensive notes include all lecture, tutorial and textbook chapter material :) Easy to read,...

12 pages, 4913 words


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MKTG101 - HD summary notes

Marketing 101 with grade HD(86) - Theories paraphrased - All necessary diagrams and visuals in...

12 pages, 2900 words

HD Marketing Fundamentals Notes

HD comprehensive and detailed notes include all lecture, tutorial and textbook chapter material :) E...

19 pages, 7719 words

Marketing 101

Marketing 101 - 12 Lectures - Strategies - Market Research - Consumer Behaviour - Markets (Se...

16 pages, 4070 words

MKTG101 - Summarized notes (Week 1-5)

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MKTG101 Marketing Fundamentals HD Notes focusing on exam topics wks 8-12 with examples

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Colourful & Memorable MKTG101 Study notes/ Summary-S1 2016

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MKTG101 Notes

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MKTG101 Marketing Fundamentals - All in One Lecture Study Notes

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58 pages, 14110 words


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Its an Ok subject. Lectures are boring but I had a good tutor who kept me interested in the subject. Actively asking questions, based on real life marketing examples, etc. Assignment is challenging mainly Segmentation, Targeting and positioning part. Finals are also ok not too difficult or easy.

Anonymous, Semester 1, 2019

Worst marketing subject. Assignment was confusing, tutor could barely understand questions asked so would deflect with an 'answer' that he did know even if it was irrelevant. Don't let this unit set the bar for all MKTG units, however you do need to pass this one to move on! Try to get a tutor who can understand your questions and maybe its easier! Convenor is a current researcher and will insert his own (very advanced) studies into topics despite only having little relevance. He himself is knowledgeable,however perhaps not fit for teaching of an introductory unit.

Anonymous, Semester 1, 2018

Super easy and pretty fun unit, no idea what people are complaining about. The exam/assignment mark ratios are a little strange, but if you step up and play the game it's not hard to adjust to.

Anonymous, Semester 2, 2018

Did not enjoy a little. So much content and the assignments aren't explained very well. If you can avoid it, try. Good luck commerce students.

Anonymous, Semester 1, 2019

Although it was easy, there was quite of lot of concepts/models to memorise for the final exam. I did like how there was a focus providing examples from real businesses, so students could view the concepts/models in practice.

Anonymous, Semester 2, 2018

Course and department changes were a mistake. Assignment structure was absurd complemented with illogical marking and with the final exam proportioned quite unequally (A MULTIPLE CHOICE quiz worth 30% was one of them where 1 mark = 1% with content dissociated from the lectures). Tutorials were a waste of time. Would not recommend unless the department undergoes some serious changes. For an introductory course its far too harsh due to department choices compared to other subjects with substantially much more content.

Anonymous, Semester 1, 2018

Course needs a massive overhaul. Convener only brings something up if he can reference his own case study. Assignments lacked any type of thought. Really disappointed as I was looking forward to this subject.

Anonymous, Semester 1, 2018

The convener seemed unorganised, our tutorials were unrelated to the content we were taught, and overall the course was a waste of time. From my fellow classmates who had done this unit in the same semester versus previous semesters, it seems that they did a massive update to the course structure and it has been for the worse. 3 hour final exam with no explanation as to how to write the essays in the tutorial.

Anonymous, Semester 2, 2017

Structure of the content is so messy and unorganised. The lecturer makes the content way more difficult than the textbook explains it (and the content is supposedly from the textbook). The portfolio was marked so harsh for this semester compared to previous semesters. The assignment structure is fair, and achievable. Tutorials are so boring and do not supplement content in any way. You sit there watching videos for an hour.

Anonymous, Semester 1, 2018

I really enjoy marketing as a subject so thought this was a great unit overall. Not a huge fan of the assessment structure - it's heavily group work based and marking is a bit arbitrary between tutors.

Anonymous, Semester 1, 2016