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Very very easy subject. Just make sure you leave enough time before the final exam to get familiar with all of the terminology. A lot of the content is similar to HSC business studies.

Anonymous, Semester 2, 2017

Easy Unit, and gives a good basic understanding of Marketing, was over all a fun unit which I enjoyed doing

Anonymous, Semester 2, 2017

I did MKTG101 semester 1 2016. As I am majoring in Marketing I found the content of the course really interesting. There's a lot of content to memorise- don't leave it to the last minute to study for the end of semester exam. You must have a copy of the textbook as the lecture notes are literally taken from the textbook, in the same format. There's a heavy focus on group work as every week in tutorials you present a small aspect of your marketing plan. I really enjoyed the group work, however if you are not so fortunate to get such a cooperative group this part can be quite stressful. Overall I really enjoyed this unit. I felt like it was very practical as you create a marketing plan just like you would in the workforce. 4/5 stars.

Anonymous, Semester 1, 2016

good unit overall. Thing that pissed me off was that they wouldn't provide answers for the past papers for the exam. Quizzes are ridiculous - 20 minutes for 20 questions, always run out of time. tutes just watching presentations each week - boring.

Anonymous, Semester 1, 2016

Really give good basic understanding on daily marketing process

Anonymous, Semester 1, 2016
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