Marketing 3E

Elliott, David Waller, Sharyn Rundle-Thiele

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Marketing (Au) 4E Print on Demand (Black and White)

Greg Elliott, Ingo Bentrott, Liz Eades, Sharyn Rundle-Thiele, Sandy Smith, David Waller

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Elliot, Rundle-Thiele, Waller, Smith, Eades & Bentrott

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Marketing 3E

Elliott, David Waller, Sharyn Rundle-Thiele

For sale by Elizabeth for $35

Marketing 3E

Elliott, David Waller, Sharyn Rundle-Thiele

For sale by Amy for $50

Marketing 3E

Elliott, David Waller, Sharyn Rundle-Thiele

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Marketing 2E

Greg Elliott, Sharyn Rundle-Thiele, David S. Waller

For sale by Davina for $30

Marketing 3E

Elliott, David Waller, Sharyn Rundle-Thiele

For sale by Vanessa for $60

Marketing 3E

Elliott, David Waller, Sharyn Rundle-Thiele

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Course and department changes were a mistake. Assignment structure was absurd complemented with illogical marking and with the final exam proportioned quite unequally (A MULTIPLE CHOICE quiz worth 30% was one of them where 1 mark = 1% with content dissociated from the lectures). Tutorials were a waste of time. Would not recommend unless the department undergoes some serious changes. For an introductory course its far too harsh due to department choices compared to other subjects with substantially much more content.

Anonymous, Semester 1, 2018

Course needs a massive overhaul. Convener only brings something up if he can reference his own case study. Assignments lacked any type of thought. Really disappointed as I was looking forward to this subject.

Anonymous, Semester 1, 2018

The convener seemed unorganised, our tutorials were unrelated to the content we were taught, and overall the course was a waste of time. From my fellow classmates who had done this unit in the same semester versus previous semesters, it seems that they did a massive update to the course structure and it has been for the worse. 3 hour final exam with no explanation as to how to write the essays in the tutorial.

Anonymous, Semester 2, 2017

Structure of the content is so messy and unorganised. The lecturer makes the content way more difficult than the textbook explains it (and the content is supposedly from the textbook). The portfolio was marked so harsh for this semester compared to previous semesters. The assignment structure is fair, and achievable. Tutorials are so boring and do not supplement content in any way. You sit there watching videos for an hour.

Anonymous, Semester 1, 2018

I really enjoy marketing as a subject so thought this was a great unit overall. Not a huge fan of the assessment structure - it's heavily group work based and marking is a bit arbitrary between tutors.

Anonymous, Semester 1, 2016

Easy Unit, and gives a good basic understanding of Marketing, was over all a fun unit which I enjoyed doing

Anonymous, Semester 2, 2017

Very very easy subject. Just make sure you leave enough time before the final exam to get familiar with all of the terminology. A lot of the content is similar to HSC business studies.

Anonymous, Semester 2, 2017

super dry subject but really important for future marketing subjects as you learn the basics that all marketing theories are based on.

Anonymous, Semester 2, 2015

I did MKTG101 semester 1 2016. As I am majoring in Marketing I found the content of the course really interesting. There's a lot of content to memorise- don't leave it to the last minute to study for the end of semester exam. You must have a copy of the textbook as the lecture notes are literally taken from the textbook, in the same format. There's a heavy focus on group work as every week in tutorials you present a small aspect of your marketing plan. I really enjoyed the group work, however if you are not so fortunate to get such a cooperative group this part can be quite stressful. Overall I really enjoyed this unit. I felt like it was very practical as you create a marketing plan just like you would in the workforce. 4/5 stars.

Anonymous, Semester 1, 2016

good unit overall. Thing that pissed me off was that they wouldn't provide answers for the past papers for the exam. Quizzes are ridiculous - 20 minutes for 20 questions, always run out of time. tutes just watching presentations each week - boring.

Anonymous, Semester 1, 2016