Marketing 101
Subject notes for Macq. MKTG101
Description
Marketing 101 - 12 Lectures - Strategies - Market Research - Consumer Behaviour - Markets (Segmentation / Targeting / Positioning) - The Product Life Cycle Branding - Price - Promotion - Distribution - Services Marketing - Marketing Planning / Implementation / Evaluation
Macq.
Semester 1, 2018
16 pages
4,070 words
$29.00
