Description

HD comprehensive and detailed notes include all lecture, tutorial and textbook chapter material :) Easy to read, understand and memorise with supporting graphs, definitions, tables and examples. Topics covered: - Segmentation, Targeting, Positioning (STP) - Product life cycle & Branding - Price - Promotion - Place - Services Marketing - Planning, Implementation, Evaluation


Macq.

Semester 1, 2018


19 pages

7,719 words

$39.00

Add to cart