Advertising and Promotion

Belch

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Advertising and Promotion: An Integrated Marketing Communications Perspective

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Developing your Integrated Marketing Communications Plan

David Waller

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Advertising and Promotion: An Integrated Marketing Communications Perspective

George Belch, Michael Belch

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Advertising

George Edward Belch, Michael A. Belch, Gayle Kerr, Irene Powell

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Advertising

George Edward Belch, Michael A. Belch, Gayle Kerr, Irene Powell

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MKTG3112 HD NOTES

Written by Brittanie

Mktg3112 notes covering all lecture material, readings and external resources. I used and learned of...

30 pages, 11000 words

MKTG3112 COMPLETE NOTES (HD: 87.0 - 1ST IN COURSE)

Written by Thomas

These notes are a comprehensive summary of the chapters that form the foundation for MKTG3112's cont...

17 pages, 5099 words

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Reviews

Seems like an easy subject at first but the marking of assignments is very absurd so don’t expect amazing grades. Also too heavily reliant on the group assignment, so if you have a bad group you are doomed

Anonymous, Semester 1, 2018

Same idiot lecturer who teaches MKTG3110 teaches this subject. I found this subject so stupid and all lecture and tutorial content was irrelevant. Assignments were once again unclear, and no specific marking criteria or guidelines. Did i learn anything from this subject? No.

Anonymous, Semester 2, 2012