Great subject. It seems to be the only one that teaches integrated marketing and communications and includes creative development. But you need to keep up with the weekly content and use the textbook to get high marks. Students who skimmed content and tried to fudge assessments got marked really low. Very interactive and even made some good friends in the online tutorials during Covid. The lecturer - Jo, explained concepts simply and clearly. Learnt a lot.

Seems like an easy subject at first but the marking of assignments is very absurd so don’t expect amazing grades. Also too heavily reliant on the group assignment, so if you have a bad group you are doomed

Same idiot lecturer who teaches MKTG3110 teaches this subject. I found this subject so stupid and all lecture and tutorial content was irrelevant. Assignments were once again unclear, and no specific marking criteria or guidelines. Did i learn anything from this subject? No.