Tourism: Principles and Practice

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Marketing and Managing Tourism Destinations

Morrison, Alastair

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Marketing & Managing Tourism Destination

Alastair M Morrison

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MARK395: Tourism Marketing - Subject notes

Written by Alison

Notes taken at every lecture for MARK395 throughout the whole semester. Includes summaries of textbo...

34 pages, 6540 words


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Love Greg's commitment to his tourism marketing students. A very straight forward subject with clear assignments, tasks and exams. Highly recommend. Hot tip: Be aware of all the systems that inter-connect with the tourist sector. There are countless stakeholder groups that all effect quality of products and services within the sector.

Anonymous, Semester 2, 2015

Loved this subject. Very interesting and easy to wrap your head around as a result. Great subject to undertake if pursuing a degree in Marketing.

Anonymous, Semester 2, 2014