Marketing Communications: Objectives, Strategy, Tactics

John R Rossiter

For sale by Emily for $50

Strategic Advertising Management

Percy, Larry

For sale by Tracy for $50

Strategic Advertising Management

Larry Percy, John R. Rossiter, Richard Elliott, Richard H. Elliott

For sale by Emily for $40

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Not a great subject, found it to be very boring and confusing at times, with tutors sometimes contradicting what the lecturer had said. Final exam was easier than the mid-session exam.

Anonymous, Semester 1, 2014

A very weird subject and not relevant to actually industry processes (from seeing once I left uni). Exam is easy though. Just not at all what I thought it would be

Anonymous, Semester 1, 2013