MARK270
Services Marketing
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Textbooks
Sell your textbook for MARK270Services Marketing: Integrating Customer Focus Across the Firm
Valarie Zeithaml, Mary Jo Bitner, Dwayne Gremler
For sale by Amy-Lee for $80
Essentials of Services Marketing
Christopher Lovelock, Jochen Wirtz, Patricia Chew
For sale by Lyndal for $1
Mark270 Services Marketing
Written by Aleida
Full Course notes including all necessary diagrams. Easy to use for midsession and final exam study....
16 pages, 2088 words
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Did not find this to be a very interesting subject, but is fairly easy to understand