Principles of Marketing

Phil T. Kotler, Gary Armstrong, Lloyd C. Harris, Prof Hongwei He

For sale by Madi for $40

MARK101: Marketing Principles - Subject notes

MARK101 notes covering all lectures & chapters 1 - 13 in the textbook - Principles of Marketing 6th...

78 pages, 11385 words

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Reviews

Good Foundation subject ended up enjoying it so much that I'm now thinking of majoring in Marketing!

Anonymous, Semester 1, 2014

A very boring subject with little help or guidance from tutors or lecturers.

Anonymous, Semester 2, 2014

Good subject, sets you up with a good foundation of marketing concepts

Anonymous, Semester 1, 2012

Good foundation subject, pretty basic

Anonymous, Semester 2, 2012