Marketing Research

William Zikmund, Steve D'Alessandro, Hume Winzar, Ben Lowe, Barry J. Babin

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Marketing Research

William Zikmund, Steve D'Alessandro, Hume Winzar, Ben Lowe, Barry J. Babin

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Marketing Research

William Zikmund, Steve D'Alessandro, Hume Winzar, Ben Lowe, Barry J. Babin

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Marketing Research

Hair, Jr., Joseph

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Marketing Research

Hair, Jr., Joseph

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SPSS

Coakes, Sheridan J.

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Marketing Research

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Marketing Research

Joseph F. Hair (Jr.), Bryan Lukas, Ken Roberts, Sharon Lee-Lukas

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Marketing Research

Hair, Jr., Joseph

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Marketing Research

Steve Ward, Hume Winzar, Ben Lowe, Barry J. Babin

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Marketing Research Notes

Written by Evelyn

Notes cover all topics from Weeks 1-12 and include notes from the textbook readings and lecture slid...

48 pages, 13557 words

Mark205 Market Research

Written by Natalie

Taken from lectures, tutorials, textbook

25 pages, 4900 words

Marketing Research notes - Distinction

Written by James

Marketing Research notes from all lectures refined to include all relevant content needed.

26 pages, 5343 words

Detailed HD MARK2052 Notes

Written by Patricia

Comprehensive HD Marketing Research notes that incorporates both weekly lecture content and textbook...

42 pages, 13912 words

Marketing Research Exam Notes (MARK2052)(HD)

Written by James

Comprehensive MARK2052 notes covering material from the lectures and textbook. Incredibly helpful fo...

48 pages, 20966 words

Katie

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Monica

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Reviews

Some interesting content and good quantitative principles in a traditionally quantitative field, but terribly administrated course. Tutorials were entirely practical SPSS work, and simply failed to cover a lot of the theory and content in lectures. Content is stretched out unnecessarily in lecs and does not involve the lecture slides (not recorded either). Final exam had page limits. Nonetheless good to work with real company data collected.

Anonymous, Semester 1, 2018

I found this difficult without having studied statistics prior.

Anonymous, Semester 2, 2016