Essentials of Services Marketing

Christopher H. Lovelock, Jochen Wirtz, Patricia Chew

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Service Management Summary

This is a summary of Service Management week 1-11. There is no week 12 due to reviewing week. Week...

63 pages, 21306 words

Service Marketing Exam Prep Kit

Service Marketing exam outline and the semester's worth of content condensed - easy to learn, unders...

33 pages, 7760 words

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