Market and Business Research
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NotesView all MKTG20004 notes
Written by Clare
MKTG20004 NOTES SEM 2 2019 Content is split into the 3 main sections of the course: 1. Prepara...
17 pages, 2402 words
Written by CHIEHLING
This notes is very simple and easy to understand. Memorise and understand the concepts and expl...
41 pages, 5923 words
Written by Susan
MKTG20004 notes very useful for exam revisions
14 pages, 4334 words
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Poorly designed subject with the assignment not directing you what to do and very little guidance.
Anonymous, Semester 2, 2019
This subject develops students' knowledge of fundamental market and business research concepts. It addresses the purpose, procedures and applications of market business research; helps view market and business research from a 'users' and 'doers' perspective; and aims to improve the managerial value of such research for strategic decision making.