MKTG20004
Market and Business Research
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MKTG20004 NOTES SEM 2 2019 Content is split into the 3 main sections of the course: 1. Prepara...
17 pages, 2402 words
(H1) COMPLETE market business and research NOTES
This notes is very simple and easy to understand. Memorise and understand the concepts and expl...
41 pages, 5923 words
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Reviews
Poorly designed subject with the assignment not directing you what to do and very little guidance.
Anonymous, Semester 2, 2019
This subject develops students' knowledge of fundamental market and business research concepts. It addresses the purpose, procedures and applications of market business research; helps view market and business research from a 'users' and 'doers' perspective; and aims to improve the managerial value of such research for strategic decision making.