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Bill Chitty, William Chitty, Edwina Luck, Nigel Barker, Anne-Marie Sassenberg, Terence A. Shimp, J. Craig Andrews
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Integrated Marketing Communications : Third Asia Pacific Edition with Student Resource Access 12 Months
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NotesView all MKTG1041 notes
Written by Shelley
MARKETING COMMUNICATION MKTG1041 LECTURE NOTES WEEK 1 - WEEK 12 WEEK 1 - IMC AND BRAND EQUITY ENHA...
37 pages, 13131 words
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Enjoyable course and excellent teaching.
Anonymous, Semester 1, 2018
Challenging but rewarding if you are willing to do the work, there is a lot of content, once you are behind it is difficult to catch up again.
Anonymous, Semester 2, 2016
Get the text book and get onto the assignment asap. Lots of work, but an interesting subject