RMIT

Semester 1, 2018


MKTG1041 LECTURE NOTES WEEK 1-12

37 pages

13,131 words

$29.00

4

Description

MARKETING COMMUNICATION MKTG1041 LECTURE NOTES WEEK 1 - WEEK 12
WEEK 1 - IMC AND BRAND EQUITY ENHANCEMENT
WEEK 2 - THE COMMUNICATION PROCESS
WEEK 3 - MARKET SEGMENTATION AND BRAND POSITIONING
WEEK 4 - PLANNING AND IMPLEMENTATION; CREATIVE IDEA GENERATION & SELECTION; DEVELOPING MESSAGE STRATEGIES AND CREATIVE STRATEGY AND TACTICS
WEEK 5 - BROADCAST MEDIA/PRINT AND SUPPORT MEDIA
WEEK 6 - DIGITAL AND SOCIAL MEDIA MARKETING
WEEK 7 - DIRECT MARKETING; SALES PROMOTION; MARKETING PUBLIC RELATIONS; SPONSORSHIP MARKETING

Notes from all week recordings

Author

Shelley

Campus

RMIT, Melbourne City

Member since

March 2017

Shelley's 1 other note