MKTG1041 LECTURE NOTES WEEK 1-12

Description

MARKETING COMMUNICATION MKTG1041 LECTURE NOTES WEEK 1 - WEEK 12 WEEK 1 - IMC AND BRAND EQUITY ENHANCEMENT WEEK 2 - THE COMMUNICATION PROCESS WEEK 3 - MARKET SEGMENTATION AND BRAND POSITIONING WEEK 4 - PLANNING AND IMPLEMENTATION; CREATIVE IDEA GENERATION & SELECTION; DEVELOPING MESSAGE STRATEGIES AND CREATIVE STRATEGY AND TACTICS WEEK 5 - BROADCAST MEDIA/PRINT AND SUPPORT MEDIA WEEK 6 - DIGITAL AND SOCIAL MEDIA MARKETING WEEK 7 - DIRECT MARKETING; SALES PROMOTION; MARKETING PUBLIC RELATIONS; SPONSORSHIP MARKETING Notes from all week recordings