MARKET RESEARCH NOTES (WEEK 1-12)

Description

W1 - Introduction to marketing research W2 - The marketing research process W3 - Secondary data research W4 - Quantitative research tools I - Surveys W5 - Quantitative research tools II - Experiments W6 - Quantitative research tools III - Measurement and questionnaire design W7 - Sampling W8 - Quantitative data analysis I - Descriptive statistics W9 - Quantitative data analysis I - Inferential statistics W10- Qualitative research tools and analysis - interviews and focus groups W11 - Preparing the Market Research Report W12 - Observational research