RMIT

Semester 1, 2018


MARKET RESEARCH NOTES (WEEK 1-12)

17 pages

4,919 words

$29.00

1

Description

W1 - Introduction to marketing research
W2 - The marketing research process
W3 - Secondary data research
W4 - Quantitative research tools I - Surveys
W5 - Quantitative research tools II - Experiments
W6 - Quantitative research tools III - Measurement and questionnaire design
W7 - Sampling
W8 - Quantitative data analysis I - Descriptive statistics
W9 - Quantitative data analysis I - Inferential statistics
W10- Qualitative research tools and analysis - interviews and focus groups
W11 - Preparing the Market Research Report
W12 - Observational research

Author

Shelley

Campus

RMIT, Melbourne City

Member since

March 2017

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