MARK320: Social Marketing - Subject Notes

Description

Comprehensive notes taken in lectures on the following topics: - Social Marketing: Introduction - Systems Thinking in Social Marketing - Upstream, Midstream, and Downstream Social Marketing - Using Theory in Social Marketing - Segmentation, Targeting and Positioning - The Marketing Toolkit - Part 1 - Product and Branding - The Marketing Toolkit - Part 2 - Promotion - Research in Social Marketing - Embedding Social Marketing within Social Programmes - Ethical Issues in Social Marketing - Critical Social Marketing