UOW

Semester 2, 2016


MARK322 Corporate Identity and Branding notes

18 pages

4,498 words

$29.00

4

Description

Includes notes under the following topics:

Introduction
Client Briefing + Relevance of Theory + Environmental Forces
AC2ID Test + REDS2 Test
Corporate Identity & Visual Identity
Organisational Identity
Corporate Brand + the AC3ID Test
Corporate Identity & the Impact of Culture + the AC4ID Test
Corporate Communications: The Use of Stories to Share the Vision
Corporate Image & Reputation
Integrating with Multiple and National Identities