UOW

Semester 2, 2015


MARK320: Social Marketing - Subject Notes

52 pages

16,245 words

$29.00

7

Description

Comprehensive notes taken in lectures on the following topics:
- Social Marketing: Introduction
- Systems Thinking in Social Marketing
- Upstream, Midstream, and Downstream Social Marketing
- Using Theory in Social Marketing
- Segmentation, Targeting and Positioning
- The Marketing Toolkit - Part 1 - Product and Branding
- The Marketing Toolkit - Part 2 - Promotion
- Research in Social Marketing
- Embedding Social Marketing within Social Programmes
- Ethical Issues in Social Marketing
- Critical Social Marketing