Description

Comprehensive notes taken in lectures on the following topics: - Social Marketing: Introduction - Systems Thinking in Social Marketing - Upstream, Midstream, and Downstream Social Marketing - Using Theory in Social Marketing - Segmentation, Targeting and Positioning - The Marketing Toolkit - Part 1 - Product and Branding - The Marketing Toolkit - Part 2 - Promotion - Research in Social Marketing - Embedding Social Marketing within Social Programmes - Ethical Issues in Social Marketing - Critical Social Marketing


UOW

Semester 2, 2015


52 pages

16,245 words

$29.00

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