Detailed summary of the Consumer Behaviour course that will assist you greatly in preparation for the final exam. Topics covered within these notes include:
- Introduction to Consumer Behaviour
- Motivation, Ability and Opportunity
- From Exposure to Comprehension
- The Psychological Core: Attitudes
- The Process of Making Decisions I & II
- The Process of Making Decisions III & IV
- Psychographics: Values, Personality and Lifestyles
- Consumer Behaviour Outcomes and Issues
- Marketing, Ethics and Social Responsibility in Today's Consumer Society


Semester 1, 2016

58 pages

8,841 words



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