Concise HD Consumer Behaviour Notes

Description

Detailed summary of the Consumer Behaviour course that will assist you greatly in preparation for the final exam. Topics covered within these notes include: - Introduction to Consumer Behaviour - Motivation, Ability and Opportunity - From Exposure to Comprehension - The Psychological Core: Attitudes - The Process of Making Decisions I & II - The Process of Making Decisions III & IV - Psychographics: Values, Personality and Lifestyles - Consumer Behaviour Outcomes and Issues - Marketing, Ethics and Social Responsibility in Today's Consumer Society