Semester 1, 2016

Concise HD Consumer Behaviour Notes

58 pages

8,841 words




Detailed summary of the Consumer Behaviour course that will assist you greatly in preparation for the final exam. Topics covered within these notes include:
- Introduction to Consumer Behaviour
- Motivation, Ability and Opportunity
- From Exposure to Comprehension
- The Psychological Core: Attitudes
- The Process of Making Decisions I & II
- The Process of Making Decisions III & IV
- Psychographics: Values, Personality and Lifestyles
- Consumer Behaviour Outcomes and Issues
- Marketing, Ethics and Social Responsibility in Today's Consumer Society