MKC2130 NOTES

Description

Notes covering lecture content, tables and examples are all included. Contents Market Share Analysis 1 -Metrics Market Share Analysis 2 Product Management 1 Product Management 2 -Utilities and Consumer Preference Product Management 3 -Forecasting new product sales Communication 1 -Promotion Communication 2 -Advertising media metrics Communication 3 -Online advertising and social media metrics Marketing and Finance Profitability and Pricing 1 -Customer Profitability Profitability and Pricing 2 -Pricing Strategy Profitability and Pricing 3 -Margins and Profits