MKC1200 HD NOTES

Description

These notes cover all content in the textbook, its detailed, concise and will ensure you with all the knowledge needed to get an exceptional mark. Contents: INTRO TO MARKETING THE MARKETING ENVIRONMENT FUNDAMENTALS OF INTERNATIONAL MARKETING THE ROLE OF MARKET RESEARCH IN MARKETING DECISIONS DATA DRIVEN MARKETING CONSUMER INVOLMENT AND THE DECISION MAKING PROCESS PRODUCT PRICING PROMOTION DISTRIBUTION SERVICES MARKETING DIGITAL MARKETING SOCIAL MARKETING & NOT-FOR-PROFIT MARKETING MARKETING PLANNING, IMPLEMENTATION AND EVALUATION