MARK2060 Course Notes

Description

Notes are taken from the prescribed textbook. Chapters Included: - Chapter 1: An Overview of the Event Field - Chapter 2: Perspectives on Events - Chapter 4: The Strategic Planning Function - Chapter 5: Conceptualising the Event - Chapter 9: Marketing Planning for Events - Chapter 10: Promotion: Integrated Marketing Communication for Events - Chapter 11: Sponsorship of Special Events - Chapter 12: Sustainable Event Management - Chapter 7: Financial Management and Events - Chapter 8: Human Resource Management and Events - Chapter 15: Logistics - Chapter 14: Staging Events - Chapter 3: Event Impacts and Legacies