MMK368 Business Marketing- HD notes

Description

These notes have been compiled from weekly content and the prescribed textbook. Are you having trouble wrapping your head around this unit? these notes have been a lifesaver and will help you complete assignments and ace the end of unit examination. Topics covered include: Week 1- Market planning and analysis Week 2- B2B Marketing and organisational buyer behaviour Week 3- Inter-organisational relationships Week 4- Managing products Week 5- Managing services Week 6- Managing marketing channels Week 7- Business marketing communications Week 8- Personal selling and sales management Week 9- Pricing strategies for business markets Week 10- Performance management and business marketing perspectives Feel free to check out the preview. These notes will help you immensely with the overwhelming amount of content. Grade Achieved- 88