Buyer Behaviour (MKF2111) Notes
Subject notes for Monash MKF2111
Description
Colour-coded and detailed notes covering all 12 weeks of semester content: - Introduction to Buyer Behaviour - Motivation, Ability and Opportunity - From Exposure to Comprehension - Memory and Knowledge - Attitudes and Persuasion - Judgement and Decision Making - Post-Decision Processes - Social Influences - Consumer Diversity - External and Internal Influences on Consumer Behaviour - Marketing Ethics and Social Responsibility
Monash
Semester 2, 2019
59 pages
16,241 words
$39.00
Campus
Monash, Caulfield
Member since
February 2018