Description

Colour-coded and detailed notes covering all 12 weeks of semester content: - Introduction to Buyer Behaviour - Motivation, Ability and Opportunity - From Exposure to Comprehension - Memory and Knowledge - Attitudes and Persuasion - Judgement and Decision Making - Post-Decision Processes - Social Influences - Consumer Diversity - External and Internal Influences on Consumer Behaviour - Marketing Ethics and Social Responsibility


Monash

Semester 2, 2019


59 pages

16,241 words

$39.00

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