Digital Marketing and Social Media Notes

Description

Semester notes, succinct yet provide all relevant and required information. Includes notes on: - Lecture 1 - Lecture 2 - (guest lecture is not assessed and not included) - Lecture 4: Social Media - Lecture 5: Content Marketing - Lecture 6: Consumer Behaviour on Digital Platforms - Lecture 7: Digital Strategy - Lecture 8: Data and Analytics - Lecture 9: Social Commerce