Description

These notes have been formulated based on weekly readings, online content and lectures. I have formatted these notes so they are easy to read, making studying for exams a breeze.

Content covered includes:
Week 1- Marketing, Brands & Brand Management
Week 2- Customer-based brand equity and positioning
Week 3- Brand resonance and brand value chain
Week 4- Brand elements
Week 5- Designing marketing programs to build brand equity
Week 6- Integrating marketing communications to build brand equity
Week 7- Leveraging secondary associations to build equity
Week 8- Developing a brand equity measurement and management system
Week 9- Measuring sources of brand equity
Week 10- Designing and implementing brand architecture strategies / New brand strategies
Week 11- Managing brands over time

Grade Achieved- 89


Deakin

Trimester 2, 2019


62 pages

16,231 words

$29.00

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