MECO2603 Public Relations: comprehensive lecture notes

Description

These notes comprehensively cover lectures in Weeks 1-13. The Unit Coordinator can rush through content rapidly, and these notes will allow you to absorb the material in the moment without rushing to note it down. Textbook readings are not essential except for chapters related to your assignments. Covers: - Introduction - Theories - Campaigns and communication plans - PR strategies and evaluation - Media relations - Persuasion, ethics and the law - Corporate PR and internal PR - Issues management and public affairs - Guest lecture - Crisis communications - Political PR and government communications - Community relations - Digital PR