Description

These notes summarise the topics in Marketing Law and is really useful for the exam. All legislation and cases are included. Topics include: 1. Introduction to Law and Marketing Law 2. Patents 3. Confidential Information 4. Copyright 5. Designs 6A. Trademarks 6B. Protection of Reputation - Passing Off and ACL 7. Advertising and Selling Practices 8. Franchising 9. E-marketing and E-commerce


Monash

Semester 2, 2019


53 pages

22,818 words

$39.00

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Campus

Monash, Clayton

Member since

December 2018