Description

Includes some case study in purple Includes textbook notes and additional notes from lectures and tutorials Topics Covered: 1. Overview of Marketing 2. Ethics, Sustainability and CSR 3. Analysing the Marketing Environment 4. Consumer Behaviour 5. Segmentation, Targeting and Positioning 6. Marketing Research 7. Value Creation: Product and Branding Decisions 8. Developing New Products 9. Services: The Intangible Product 10. Pricing Concepts for Establishing Value 11. Supply Chain, Channel Management and Retail 12. Integrated Marketing Communication, Advertising and PR


UNSW

Term 1, 2019


112 pages

45,000 words

$44.00

4

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Campus

UNSW, Kensington

Member since

February 2019