Branding topics 2 and 3 notes

Description

Topics 2 and 3 notes Topics Covered: Double Jeopardy Explained How do brands grow and decline? Subscription Markets How important are heavy brand buyers But what is the 80/20 rule? Ehrenberg’s Law of Buying Frequencies Sole Loyalty Natural Monopoly Law Duplication of Purchase Law Partitions Partition vs. Segment Brand Segmentation and Targeting Targeting Brand Differentiating Economic view of differentiation