Marketing Principles Lectures

Description

Lectures 1,2,4,6,8,9 Covers all topics in the course -The rise of marketing -Focus on evidence-based marketing- -Marketing Science -marketing metrics -Marketing Interventions -Market-based assets -Mental and physical availability -Customer needs and want -Sustainable marketing -BUYER BEHAVIOUR -The importance of memory -Consumer motivations -Heterogeneous motivations -THE MARKETING ENVIRONMENT -MICRO AND MACRO ENVIRONMENT -SWOT -MARKET RESEARCH -Quantitative data -observational research -Empirical Laws of Shopping - Selective purchasing -ADVERTISING AND MEDIA DECISIONS Political and Legal Environment