MKTG2001 – Brand Management Test Notes

Description

These notes are the lecture notes for week 1 to 4, which are covered in the mid-semester test. Key definitions are bolded and acronyms/letters are used help remember key blocks of information. Words in blue are taken from the text book and personal research notes have also been included. Chapters covered: Week 1 - Chapters 1 & 3: Branding Foundations Week 2 - Chapter 2: Brand Positioning Week 3 - Chapter 4: Branding Elements Week 4 - Chapters 5 & 6: Designing and Implementing Brand Marketing Programs I received an overall mark of 90% for this unit and 100% in the test.