2019 Consumer Behaviour Study Notes!

Description

Perfect notes to prepare you for the first in-class exam AND MORE! Includes up to Week 8 of Notes, with topics: Consumer motivation, ability, opportunity, exposure, comprehension, memory, knowledge, and attitudes. Consumer decision making. Please note these are missing the last 3 weeks of content, however at the cheapest price for that reason, and contain nicely summarised information for most of the subject!