These comprehensive yet succinct notes helped me to clinch a distinction (19/23) in the mid-semester exam and I hope it will assist you in achieving even better grades. Its features include: - Formatted in an easy-to-understand format -- defines, explains and examples provided (across all topics and most subtopics) - In line with the latest syllabus (took this subject in Semester 1, 2018) - Exam-ready: Categorised by topics and sub-topics are listed clearly making it much easier during the revision process; covers all examinable topics (week 13's 'The future of international marketing' was not examinable for my intake so it's not included in this set of notes) - Topics: 1 Introduction to International Marketing and overview of unit 2 Cultural Environment 3 Economic Environment 4 Political Environment and Trade 5 Marketing Research 6 Product and Service Strategies 7 Market Entry Strategies 8 Global Distribution and Logistics 9 Marketing Communications and Social Networks 10 Pricing in international markets


Semester 1, 2018

71 pages

19,904 words



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